PODCAST: Virtual Influencers and The Metaverse: Podcast With Scott Guthrie - and Dudley Nevill-Spencer

An illuminating conversation with Scott Guthrie on his Influencer Marketing Lab podcast, subjects include the following;

1. The essence of a virtual influencer and why that essence is function dependent.

2.  The metaverse - where the real world and the virtual world mix and inhabiting that world will be virtual characters.

3. The different types of virtual influencer - brand owned, brand agnostic and customer services representative.

4. Japan's 7,000+ virtual influencers on YouTube.

5. The recipe for creating an effective virtual influencer.

6. Whether virtual influencers can ever be authentic.

7. The difference between blind trust and trustworthiness.

https://sabguthrie.info/virtual-influencers-dudley-nevill-spencer/