why us & why v.i ?

THE OPPORTUNITY:

VIRTUAL INFLUENCERS present a huge brand opportunity.

Within four years, the majority of those under 30 will be engaging with machines in a personal, emotionally connected way through multiple touch points via Virtual assistants, Virtual friends, Avatars & Virtual Influencers . It will be natural for us to use Virtual Assistants and for them to be made "personable", with traits that we find both comfortable and endearing.

Our comfort and usage of Virtual Assistants will grow to feel completely natural and it will follow that we will also engage with Virtual Influencers whose purpose is not to assist, but to provide friendship, comfort and advice.

Any squeamishness towards being "emotionally connected" to a machine will be become redundant, as Virtual characters become part of our lives.

REDUCED RISK:

VIRTUAL INFLUENCERS REDUCE PARTNERSHIP RISK AND ALLOW BRANDS TO PLAN WITH ACCURACY AND CERTAINTY

Virtual Influencers, be they static CGI versions on Instagram, or fully rigged, video based and interactive Avatars, present a substantial opportunity for forward thinking brands to develop. Virtual influencers will only continue to grow in relevance and value as Machine Learning continues to improve "Natural Language Processing", enabling more natural communication to occur between Human and Machine.

Technology will continue to enable “tonal" elements that pick-up the mood of the human and reflect how they need to be spoken to  - reflecting the humans excitement, their need for calm, sadness, or understanding.

WORKING WITH US:

Brands can work with us in one of either two ways. We can either create the Virtual Influencer from scratch, and then manage their life ark, story and content development on behalf of clients, or clients can work in collaboration with CGI Influencers we have already created and brands "hire" them for services.

Both options have the flexibility to change or create what we call "life moments" for the benefit of brand, but the story ark and emotional development of the characters are set. This is important to ensure that the validity of the characters  is maintained and the authenticity of character is intact. 

 

Call +44(0)2071127583 or email cordelia@virtualinfluencer.agency