Creating Virtual Influencers for brands and their agencies

THE VIRTUAL INFLUENCER AGENCY

The worlds first creative & marketing agency dedicated to developing Virtual Influencers & their marketing campaigns for brands

Call +44(0)2071127583 or email cordelia@virtualinfluencer.agency

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Imagine your brand having a deep, personal connection with your audiences that far surpasses that of your competitors.

If you want to improve declining customer loyalty, purpose built Virtual Influencers can not only do this, but also deliver levels of engagement unseen by other brands in your competitive set

Call +44(0)2071127583 or email cordelia@virtualinfluencer.agency

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WHAT WE DO

ABOUT US

The Virtual Influencer Agency creates, manages and markets Virtual influencers for brands, developing fully integrated marketing and amplification campaigns. Our business is a unique mix of advertising and Influencer marketing professionals, creatives from television, film and fashion, cutting edge CGI and motion capture developers and Machine Learning experts. Together we have the capability to develop the most effective and on-brand VIs, their content, personality development and marketing and brand integration.

CGI, BACKSTORY & CHARACTER DEV

  • We work with the best creatives in the world to develop your characters visual look, be it realistic or highly stylised.

  • We analyse your customer data on the most ethically relevant physical appearance including facial structure, body composition and skin type.

  • Using some of the world's most accomplished and skilled screen writers and novelists, we create characters who resonate with your audience. This includes their background, family history, relationships, emotional temperament and of course their future.

MARKETING & CONTENT

  • The Agency uses some of the world's most experienced Influencer marketing professionals to create marketing campaigns that integrate your product or service into the natural life-cycle of the V.I .

  • We use highly experienced content development professionals to design content and multi-year content calendars including all Social, video and text conversations.

  • We advise and execute paid social, viral partnerships and public relations to amplify your V.Is exposure to target audiences.

COMMUNICATION TECH

  • Our team have relationships and experience with a vast array or technology providers to help automate the communication between your V.Is and their audience.

  • A V.Is communication can be controlled by a human but increasingly we are testing and applying "Natural Language Processing" tech, to create automated machine led text response, or even, verbal, voice responses and conversations.

  • These conversations are set within what we call "story arcs" that we create during Character Dev stage.

Call +44(0)2071127583 or email cordelia@virtualinfluencer.agency

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why us & why v.i ?

THE OPPORTUNITY:

VIRTUAL INFLUENCERS present a huge brand opportunity.

Within four years, the majority of those under 30 will be engaging with machines in a personal, emotionally connected way through multiple touch points via Virtual assistants, Virtual friends, Avatars & Virtual Influencers . It will be natural for us to use Virtual Assistants and for them to be made "personable", with traits that we find both comfortable and endearing.

Our comfort and usage of Virtual Assistants will grow to feel completely natural and it will follow that we will also engage with Virtual Influencers whose purpose is not to assist, but to provide friendship, comfort and advice.

Any squeamishness towards being "emotionally connected" to a machine will be become redundant, as Virtual characters become part of our lives.

REDUCED RISK:

VIRTUAL INFLUENCERS REDUCE PARTNERSHIP RISK AND ALLOW BRANDS TO PLAN WITH ACCURACY AND CERTAINTY

Virtual Influencers, be they static CGI versions on Instagram, or fully rigged, video based and interactive Avatars, present a substantial opportunity for forward thinking brands to develop. Virtual influencers will only continue to grow in relevance and value as Machine Learning continues to improve "Natural Language Processing", enabling more natural communication to occur between Human and Machine.

Technology will continue to enable “tonal" elements that pick-up the mood of the human and reflect how they need to be spoken to  - reflecting the humans excitement, their need for calm, sadness, or understanding.

WORKING WITH US:

Brands can work with us in one of either two ways. We can either create the Virtual Influencer from scratch, and then manage their life ark, story and content development on behalf of clients, or clients can work in collaboration with CGI Influencers we have already created and brands "hire" them for services.

Both options have the flexibility to change or create what we call "life moments" for the benefit of brand, but the story ark and emotional development of the characters are set. This is important to ensure that the validity of the characters  is maintained and the authenticity of character is intact. 

 

Call +44(0)2071127583 or email cordelia@virtualinfluencer.agency

 

OUR ETHICS

 
 

Our goal

Our mission is to create an eco-system of Virtual Influencers that are able to form positive, engaged, and personal relationships with their followers.

Accountability

We believe in the ethical development and running of VIs, with ownership and accountability of behaviour clearly registered and are working on with Blockchain technology partners to offer this service to or clients.

Body image

We believe in giving VIs bodies and looks with real proportions and will not create unrealistic body shapes that propagate body image issues.

positive discourse

We will not support or create bigoted, racist, homophobic, sexist or politically inflammatory characters or language, our VIs will be used to build-up and reinforce positive social behaviour.

Dudley Nevill-Spencer - Founder The Virtual Influencer Agency

Call +44(0)2071127583 or email cordelia@virtualinfluencer.agency

 
 
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VIRTUAL INFLUENCER . AGENCY BLOG

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