METAVERSE INSIDER – April 2023 newsletter
CONTENTS
ADIDAS STEPS INTO THE METAVERSE WITH NFT INSPIRED COLLECTION
‘THE VOICE’ METAVERSE EXPERIENCE TO OPEN MAY 12
JUDGE RULES YUGA TRADEMARKS VIOLATED
TRAVELZOO INVITES A MILLION PEOPLE INTO ITS TRAVEL METAVERSE
‘THE CLINIQUE LAB’ METAVERSE EXPERIENCE LAUNCHES
GRIMES LAUNCHES AI SOFTWARE DEDICATED TO REPLICATING HER VOICE
THE RISE OF VTUBING
AND FINALLY, FULL BODY TRACKING THAT WORKS!
WEB3 GLOSSARY – “MEAT SPACE”
ADIDAS STEPS INTO THE METAVERSE WITH NFT INSPIRED COLLECTION
The Indigo Herz Pack celebrates Adidas’ ‘Into the Metaverse’ transformation and includes 2145 pairs of Superstar shoes and 2195 printed hoodies, all inspired by the popular NFT, Indigo Herz.
‘THE VOICE’ METAVERSE EXPERIENCE TO OPEN MAY 12
Fans of “The Voice” will soon be able to jump into a new immersive virtual world where they can create music, show off their dancing skills, compete in battles, win digital merch — and even audition to be on an upcoming season of the reality-competition series.
JUDGE RULES YUGA TRADEMARKS VIOLATED
A federal court in California has handed Yuga Labs, the company behind the popular Bored Ape Yacht Club (BAYC) NFT collection, in an important legal victory in the form of a partial summary judgment in its case against Ripoff NFTs.
TRAVELZOO INVITES A MILLION PEOPLE INTO ITS TRAVEL METAVERSE
Internet media company Travelzoo is launching Travelzoo Meta, a members-only service for its first million founding members, offering groundbreaking metaverse travel experiences.
‘THE CLINIQUE LAB’ METAVERSE EXPERIENCE LAUNCHES
The Clinique Lab, hosted on the brand’s website but crafted as a mobile-first experience – leads visitors into the vast history of the brand while educating them on its current products and offering Clinique’s trademark skin diagnostics tool that provides custom skincare regimens (with on-site shopping) across six virtual environments.
GRIMES LAUNCHES AI SOFTWARE DEDICATED TO REPLICATING HER VOICE
After telling fans two weeks ago that anyone is welcome to use her voice in a track and she’ll split the royalties with them, Grimes has switfly launched open-source software that allows anyone to insert her voice into their music…and honoured her promise re royalties.
THE RISE OF VTUBING
VTubing saw explosive growth since the pandemic hit, but unlike many other trends, it has stuck around, and it keeps on growing. Find out what this exploding livestreaming trend tells us about the future of audiences and fandoms, identity in Gen Z, the creator economy, and the Metaverse.
AND FINALLY, FULL BODY TRACKING THAT WORKS!
Launched officially on 8 May, Standable is a full body tracking system without any trackers, that works! Check out version 1 in this YouTube video – it has enormous potential for simplifying the full body motion capture process. Available via Stream.
WEB3 GLOSSARY
“MEAT SPACE”
The real world / the physical world, as opposed to cyberspace or a virtual environment.
Inhabited by ‘flesh’ and bone humans!