METAVERSE INSIDER – May 2023 newsletter
CONTENTS
L’ORÉAL LAUNCHES FIRST AVATAR HAIRSTYLES ACROSS MULTIPLE PLATFORMS
EVA HERZIGOVÁ BECOMES THE FIRST SUPERMODEL METAHUMAN
SHIBA INU TO INTRODUCE FOUR NEW METAVERSE HUBS IN 2023
CARL COX FIRST HEADLINER OF SENSORIUM METAVERSE VR CONCERT SERIES
H&M SHOWCASES STRANGER THINGS COLLECTION IN THE METAVERSE
WOW BAO UNVEILS WEB3 LOYALTY EXPERIENCE
AR LAPTOP LETS YOU TAKE WIDE SCREEN MONITORS WITH YOU ANYWHERE
ELIZABETH ARDEN USES GENERATIVE AI FOR NEW VIRTUAL STORE LAUNCH
WEB3 GLOSSARY – “AIRDROP”
L’ORÉAL LAUNCHES FIRST AVATAR HAIRSTYLES ACROSS MULTIPLE PLATFORMS
Launching across Ready Player Me, Roblox and Zepeto, the L’Oréal Professionnel 'Gravitas' collection features five new branded avatar hairstyles for each platform, providing visitors with a greater variety of looks to express themselves.
EVA HERZIGOVÁ BECOMES THE FIRST SUPERMODEL METAHUMAN
Late last month, Eva Herzigová became the first supermodel to have a realistic MetaHuman (also called a digital human) created and ready to star in virtual and mixed reality worlds.
SHIBA INU TO INTRODUCE FOUR NEW METAVERSE HUBS IN 2023
Popular crypto coin project, Shiba Inu, recently unveiled its plans to launch four captivating metaverse hubs later in 2023 to take the Shiba Inu ecosystem to new heights and provide users with exciting opportunities to engage and connect.
CARL COX FIRST HEADLINER OF SENSORIUM METAVERSE VR CONCERT SERIES
British dance music titan Carl Cox’s photorealistic virtual reality avatar will bring his famously high-energy sets to PRISM world, a virtual world dedicated to music and dance within the Sensorium Galaxy digital metaverse, scheduled to launch in the coming months with one of the world’s most anticipated series of VR concerts.
H&M SHOWCASES STRANGER THINGS COLLECTION IN THE METAVERSE
H&M is introducing a new limited time experience in its Roblox Loooptopia experience, to showcase its exclusive Stranger Things summer collection for kids. Users will be able to play a fast-paced pizza delivery game inspired by the ‘Surfer Boy Pizza’ restaurant in Season 4 of Stranger Things, collect bespoke digital clothing as rewards and a chance to unlock a special trailer of what will come later this autumn within H&M Loooptopia.
WOW BAO UNVEILS WEB3 LOYALTY EXPERIENCE
Asian street food specialist Wow Bao will convert its traditional point-based rewards into an innovative Web3 NFT-backed loyalty system called “CollectaBaos”. Perks will include a 10% discount, complimentary meals, and exclusive merchandise, and in the future, access to special events, cooking classes and sneak peeks at new bun flavours.
AR LAPTOP LETS YOU TAKE WIDE SCREEN MONITORS WITH YOU ANYWHERE
Sightful, founded by former executives of Magic Leap, has created the world's first AR laptop – the 'Spacetop', which delivers the convenience of a virtual 100-inch screen with the ability to display as many windows and apps as you need to get work done from wherever you are.
ELIZABETH ARDEN USES GENERATIVE AI FOR NEW VIRTUAL STORE LAUNCH
The new immersive VR store launches on e-commerce metaverse platform Obsess on May 23rd and features a virtual space based on Elizabeth Arden’s historic Fifth Avenue salon with its iconic red door. It features multiple spa “rooms” with products on display that users can click on to receive more information and purchase, plus a mini online museum on the history of the brand.
WEB3 GLOSSARY
“AIRDROP”
An event in which a blockchain-based project distributes free tokens or coins to the community.