METAVERSE INSIDER – March 2023 newsletter
CONTENTS
WARNER MUSIC LAUNCHES RHYTHM CITY
ARE NFT'S IN AMAZONS FUTURE?
NIKE SWOOSH LAUNCHES
OREOS LAUNCH IN THE METAVERSE
FIRST AI ROBOT CEO
PRADA LAUNCHES ITS NEWSEST NFT COLLECTION
GUCCI'S AMBASSADOR BECOMES AN AVATAR IN THEIR ROBLOX EXPERIENCE
NO APP REQUIRED FOR AR?
WARNER MUSIC GROUP ANNOUNCES THE LAUNCH OF RHYTHM CITY
Warner Music Group announced the launch of Rhythm City, a first of its kind music-themed social roleplay experience on Roblox. Rhythm City will introduce users to artists and music and provide them access to a collection of digital items sold exclusively on Roblox.
AMAZON PLANS TO LAUNCH NFT INITIATIVE
E-commerce giant Amazon is making its first move into the crypto industry as it plans to launch a non-fungible token (NFT) initiative sometime in Spring 2023. According to the report, Amazon will focus on different sectors with plans to dab into NFT gaming, with plans to reward players with unique items in the form of NFTs, for playing blockchain games.
NIKE'S WEB3 VENTURE ‘SWOOSH’ KICKS OFF
NIKE's new web3 venture kicks off this week. Swoosh is a co-creative community driven space, with its objective being to onboard a new generation of digital creators.
OREOVERSE
An interactive, digital world created exclusively for Oreo fans. You can access the Oreoverse through Meta Horizon Worlds or on oreoverse.oreo.com, and when in the space you are greeted with various games to play, with the chance of winning various prizes including money.
THE FIRST AI ROBOT APPOINTED CEO
NetDragon, a Chinese company has recently appointed an AI-powered virtual humanoid robot as the CEO. “This is a move to pioneer the use of AI to transform corporate management and leapfrog operational efficiency to a new level,” the company said in a statement.
PRADA LAUNCHES THEIR LATEST NFT COLLECTION THIS WEEK
Prada is dropping their 9th exclusive capsule NFT collection on February 2nd. This drop continues to expand on Prada’s reach to the Web3 community, allowing access to unique experiences for its NFT holders.
GUCCI USES AN AMBASSADOR TO INCREASE TRAFFIC TO ROBLOX GUCCI TOWN
Roblox’s Gucci-themed town has a new ambassador moving in, and it's none other than Premier League star Jack Grealish. Visitors can play football with him, purchase his hairstyle and earn ‘GG’ gems along the way.
NO APP REQUIRED?
Consumers are hungry for AR experiences, with at least 54% of mobile AR users engaging weekly, and at least 75% monthly. The simple, compelling promise of WebAR is that it allows consumers to access AR content via their browser, from anywhere in the world, with no app required. Whether you’re on Android, iOS, or a future headset, all you'll need is web access to engage with the infinite possible experiences brands can bring to life through this technology.
WEB3 GLOSSARY
“Snow Crash”
The original term for ‘Metaverse’ originated in 1992 sci-fi novel by Neal Stephenson. He described VR-based evolution of the internet and outlined a Metaverse where humans interact as avatars in a 3D virtual space.