why us & why v.i ?

THE OPPORTUNITY:

VIRTUAL INFLUENCERS present a huge brand opportunity IN the metaverse and on social.

The Metaverse is a concept we have been working on and integrating with since 2017. It is now a public word that brands and consumers are starting to understand and see value in.

We have worked in all Metaverse and Social platforms and believe that the most compelling way for brands to interact on these platforms is by creating Avatars they own that form deep relationships with consumers and ‘own’ the engagement. Brand owned Avatars cant be kicked out of Verses, and they can take their followers to any new Verse - Future-proofing their Metaverse strategy, they will become the tastemakers, and the consumer gateway for brands.

As virtual, immersive and augmented worlds grow, relationships with Avatars and the goods and services bought in verse will continually increase.

We will all engage with machines in a personal, emotionally connected ways through multiple touch points via Virtual assistants, Virtual friends, Avatars & Virtual Influencers . It will be natural for us to use Virtual Assistants and for them to be made "personable", with traits that we find both comfortable and endearing.

Our comfort and usage of Virtual Assistants will grow to feel completely natural and it will follow that we will also engage with Virtual Influencers whose purpose is not to assist, but to provide friendship, comfort, advice and entertainment.

Any squeamishness towards being "emotionally connected" to a machine will be become redundant, as Virtual characters become part of our lives.

REDUCED RISK:

VIRTUAL INFLUENCERS REDUCE PARTNERSHIP RISK AND ALLOW BRANDS TO PLAN WITH ACCURACY AND CERTAINTY

Virtual Influencers, be they static CGI versions on Instagram, or fully rigged, video based and interactive Avatars, present a substantial opportunity for forward thinking brands as they allow brands to plan content, narrative and story with certainty, enabling product to be integrated into the story and life cycle” of the V.I in a compelling and entertaining way.

INCREASED ENGAGEMENT:

Automated communication through "Natural Language Processing", enables V.Is t have multiple conversations with followers increasing engagement and the volume of conversations between brands and followers.

INCREASED ROI:

When you invest in a V.I, ALL the followers are yours, your not growing some other Influencers channel and following, you are growing value in your asset and gathering your own first party data.

WORKING WITH US:

Brands can work with us in one of either two ways. We can either create the Virtual Influencer from scratch, and then manage their life ark, story and content development on behalf of clients, or clients can work in collaboration with CGI Influencers we have already created and brands "hire" them for services.

Both options have the flexibility to change or create what we call "life moments" for the benefit of brand, with story ark and emotional development of the character liked to the interaction with the brand product or service. 

email avatar@virtualinfluencer.agency