WEBINAR: Virtual Human Avatars and Brand Integration: Part 1 - The Basics: Presented at British School Of Fashion & Luxury Briefing 'Tech in Luxury' conference
Luxury Briefing and the British School of Fashion at GCU London presented their second Technology in Luxury virtual conference, in association with Treasure Data on Sep 22nd in London.
VIA head, Dudley Nevill-Spencer gave a keynote speech and attended a panel focussing on Virtual Humans Avatars for brands, insights into how they are created, consumer archetypes, doing business using conversational agents, and arising ethical issues.
The keynote is mainly an explainer about Virtual Human Avatars, the what, how and why.
The talk does not focus on Blockchain / Metaverse channels but more on current Virtual Characters living on Social channels, so it is an excellent resource to understand what is happening right now, and acts as a frame of reference to have before you start looking at Blockchain Metaverses and NFT / Avatar strategies in those worlds.
Subjects covered include;
Different categories fo Virtual Humans / Avatars
Examples in different niches
Why would we want to talk to a Robot?
Benefits for brands to use Virtual humans / Avatars
Ethical issues
Link to presentation: https://www.luxury-briefing.com/videos/virtual-humans-consumer-avatar/
Benefits of brands creating and using Virtual Humans / Avatars in Social / Metaverse channels
Other speakers were as follows: Stephen Webster MBE
Speakers include Diana Nieto, CEO, Positive Luxury; Clive Jackson, CEO, Fly Victor; Dudley Nevill-Spencer, Founder, Virtual Influencer Agency; Steven Kainth, Founder, Elluminate; Natalie Johnson, Founder & CEO, neuno; Enara Nazarova, Founder ARMOAR & The Digital Fashion & Art Club; Glenn Shoosmith, Founder & Chief Architect, Prove Anything.
