virtual INFLUENCER . AGENCY

We are a creative marketing agency that specialISE in DEVELOPING CHARACTER DRIVEN AVATARS FOR BRANDS AND THEIR AGENCIES

AVATARS, THE IMMERSIVE INTERNET AND THE FUTURE OF BRANDS

The immersive internet (the Metaverse) and Avatars are often misunderstood, the Metaverse is simply a series of immersive worlds or digital overlays (real, fantasy or even brand owned) that you enter as an Avatar or first person, they are continuous and social. Think of them as web pages on steroids. They are accessed by many different devices (VR is one of them).

The utility of Verses are significantly greater than standard web2 pages as they enable humans to represent themselves in a far more rounded, engaging and immediate way. This is simply a function of the environment, and it is set to increase as the growth of interoperability and use of Web3.0 tech - where verses link-up - enabling users to move Avatars and Assets across verses.

For all these reasons, engagement and dwell time is far higher and brand experience and interactions are far more valuable.

THE FUTURE

At the same time, brand owned, character driven Avatars, living lives in the Metaverse & on social, will start to populate these worlds, powered by conversational AI, enabling multiple concurrent conversations, deep emotional bonds and a renaissance of the brand / consumer relationship.

To find out how to gain AN advantage OF THIS NEW TECH , contact us now on avatar@virtualinfluencer.agency

THE RISE OF AVATARS

“As GPT and LLMs make older folks become more culturally comfortable with talking to machines (the young are already there), brands will take advantage of the ability to have concurrent, one on one relationships with consumers through the use of brand owned Avatars, and their use will explode.. Avatars will become the taste makers who curate, design and distribute goods, they will be customer service advisors, entertainment personalities, friends and mentors”

why us & why v.i ?

THE OPPORTUNITY:

VIRTUAL INFLUENCERS present a huge brand opportunity IN the metaverse and on social.

The Metaverse is a concept we have been working on and integrating with since 2017. It is now a public word that brands and consumers are starting to understand and see value in.

We have worked in all Metaverse and Social platforms and believe that the most compelling way for brands to interact on these platforms is by creating Avatars they own that form deep relationships with consumers and ‘own’ the engagement. Brand owned Avatars cant be kicked out of Verses, and they can take their followers to any new Verse - Future-proofing their Metaverse strategy, they will become the tastemakers, and the consumer gateway for brands.

As virtual, immersive and augmented worlds grow, relationships with Avatars and the goods and services bought in verse will continually increase.

We will all engage with machines in a personal, emotionally connected ways through multiple touch points via Virtual assistants, Virtual friends, Avatars & Virtual Influencers . It will be natural for us to use Virtual Assistants and for them to be made "personable", with traits that we find both comfortable and endearing.

Our comfort and usage of Virtual Assistants will grow to feel completely natural and it will follow that we will also engage with Virtual Influencers whose purpose is not to assist, but to provide friendship, comfort, advice and entertainment.

Any squeamishness towards being "emotionally connected" to a machine will be become redundant, as Virtual characters become part of our lives.

REDUCED RISK:

VIRTUAL INFLUENCERS REDUCE PARTNERSHIP RISK AND ALLOW BRANDS TO PLAN WITH ACCURACY AND CERTAINTY

Virtual Influencers, be they static CGI versions on Instagram, or fully rigged, video based and interactive Avatars, present a substantial opportunity for forward thinking brands as they allow brands to plan content, narrative and story with certainty, enabling product to be integrated into the story and life cycle” of the V.I in a compelling and entertaining way.

INCREASED ENGAGEMENT:

Automated communication through "Natural Language Processing", enables V.Is t have multiple conversations with followers increasing engagement and the volume of conversations between brands and followers.

INCREASED ROI:

When you invest in a V.I, ALL the followers are yours, your not growing some other Influencers channel and following, you are growing value in your asset and gathering your own first party data.

WORKING WITH US:

Brands can work with us in one of either two ways. We can either create the Virtual Influencer from scratch, and then manage their life ark, story and content development on behalf of clients, or clients can work in collaboration with CGI Influencers we have already created and brands "hire" them for services.

Both options have the flexibility to change or create what we call "life moments" for the benefit of brand, with story ark and emotional development of the character liked to the interaction with the brand product or service. 

email avatar@virtualinfluencer.agency

THE VIRTUAL INFLUENCER AGENCY

The worlds first creative & marketing agency dedicated to developing Virtual Influencers & Metaverse marketing campaigns for brands

Call +44(0)2071127583 or email avatar@virtualinfluencer.agency

THE FLORESTA PROJECT

Floresta Nas ( @floresta.nas on instagram ) is a Virtual Human concept created to demonstrate what is possible in the category. Floresta will implement various technology and narratives that demonstrate how brands can use V.Is to form deep emotional relationships with their consumers. Technologies include AI generated poetry, songs and music, automated conversational tools and ethics systems

social media

“The 2020’s will be the decade we shift to interacting with the internet through Virtual Humans, for both business and pleasure. all brands will need to develop them, & those that create them now will have an astounding advantage over their competitive set, let us show you how”.

Virtual Influencers enable brands to form deep, emotional bonds with consumers through compelling narrative that integrate brands into their storytelling and life-cycle, this improves customer loyalty and delivers high levels of engagement by conversation automation.

email avatar@virtualinfluencer.agency

OUR ETHICS

Our goal

Our mission is to create an eco-system of Virtual Influencers that are able to form positive, engaged, and personal relationships with their followers.

Accountability

We believe in the ethical development and running of VIs, with ownership and accountability of behaviour clearly registered and are working with Blockchain technology partners to offer this service to our clients.

Body image

We believe in giving VIs bodies and looks with real proportions and will not create unrealistic body shapes that propagate body image issues.

positive discourse

We will not support or create bigoted, racist, homophobic, sexist or politically inflammatory characters or language, our VIs will be used to build-up and reinforce positive social behaviour.

Dudley Nevill-Spencer - Founder The Virtual Influencer Agency

email avatar@virtualinfluencer.agency